After 90 min: Mirror-shine leather shoes with sharp creases and pristine appearance
Maintain shoes so they last years instead of months
After 90 min: You'll extend shoe life by 2-3x and maintain their appearance through proper care routines.
What you need
The 90-Minute Plan
Cedar shoe trees absorb moisture, maintain shape. Use in all shoes when not wearing.
Weekly brush with soft brush. Remove dirt before it dries. Prevents staining and material degradation.
Monthly for leather shoes. Apply conditioner, buff with cloth. Keeps leather supple, prevents cracking.
Water and stain protection spray. Reapply quarterly. Prevents permanent damage from accidents.
Wear different shoes daily. Shoes need 24 hours to dry fully. Rotation extends lifespan significantly.
Store shoes in cool, dry place. Avoid direct sunlight which fades colors.
Keep Going
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